Barry: I would say 25 to 30 percent of our mix remains in direct marketing. We have 29 million individuals in our benefits and commitment program. Over half of our sales are gone through utilizing our card; that is a tremendous source for understanding consumers. In addition, we recently launched the silver tier within our rewards program. We are developing into it experiential benefits, return policy differences, a special phone number to call us on, and guaranteed access to certain kinds of brief stock items like Nintendo Wiis. A lot of direct marketing goes on within that.
Have you recognized yet that we are harnessing the laws of attraction, and standard human psychology? By developing yourself as a leader, and proving your value. Individuals that find this value, who you assist, will be drawn to you. They will seek you out and clearly wish to work with you. The more people you help with your content the more your organization will grow.
Does this suggest the end of, "conventional media?" I operated at a daily paper in Vermont for about 3 years. We would in fact have weekly Craigslist meetings where we beinged in a space and discussed how to recoup a few of the revenue we had been losing from this complimentary marketing website. Needless to say there were very few strong answers provided as Craigslits was totally free and our marketing expense hundreds or even thousands of dollars. Not surprising that papers are injuring.
It appears the government does believe we are a bunch of lost kids, too silly to believe for ourselves, all the while putting out BS propaganda into the mass media, frequently repeating the exact same line of BS over and over until we purchase into it. Yes, in a manner I think that is a lot like how you grow mushrooms - you leave them in the dark and feed them crap. Thus, one might say that the United States citizens are not sheople, they are mushrooms.
You are likewise able to reach an "active" audience on the web and you can reach them in genuine time. You do not need to stress over your consumers going to the restroom throughout commercials or getting rid of your advertisement.
Lastly, all of us wish to blame somebody, attempting to understand what had happened and why. We talk about how society castaways individuals, we speak about psychological health, we talk about weapon control, and safety in our schools, malls, and the work location too. We even talk about the media's hand in all of this, however have you observed that the media isn't blaming history of television themselves? They are one element and aspect and without events like this they would not be able to record our viewership, readership, or click-throughs.